Another GREAT week started and our students deepened their knowledge in ideation and prototyping. Our guest lecturer Sebastian Soidinsalo, a Business Development Manager from the University of Helsinki gave a fascinating lecture about Design Thinking which included the process of identifying the real need of customers, brainstorming, prototyping and testing. Exactly what we needed! Sebastian shared helpful tips for the students regarding their cases. The discussion was fruitful!

University of Turku’s Anni Pakarinen, Eriikka Siirala and Annika Nordberg from the GREAT network were in charge of moderating the seminar and exercises that allowed students to experience the Design Thinking approach with ideation and prototyping. This was the last seminar before the students present their work for the panelists.

We are excited to see how they have utilized Design Thinking in their cases.